About UsCOVID-19News & Opinion

Low Rates, Big Impact. COVID-19 Advertising Rates in Queen City Nerve.

Show off your COVID services to our Charlotte readers

71% of North Carolinians say that local newspapers are their most often, and most trusted sources of information with 96% answering that someone in their household has read a local newspaper in the past WEEK. 82% of that same community are in search of services being offered by local businesses in their area. *Source: Pulse Research

While we slowly start to regain some of our lost distribution locations due to COVID-19, we want you to take advantage of our discounted advertising rates to help spread brand awareness and services offered during this difficult time. These rates are valid through the end of Phase 3 of Gov. Cooper’s plan to reopen the state.


Print Engagement at a Glance

  • 140,000 average monthly print readers *Source: the Media Audit
  • 350 COVID-19 distribution locations throughout Mecklenburg County
  • Average issue return rate of 9%
  • 5% of distribution is home delivery
  • Readers keep hard copies for 1 week on average
  • Average age range of 24-45

**30% discounts available for organizations that hold a 501c3
**Long-term rates available at request

COVID-19 advertising print rates

Submission Specifications

Insertion orders should be made the Friday before publication. Publication dates for COVID-19 rates are;

November 4 & November 18 – We will be going back to full rate card pricing beginning December 2.

Files should be submitted at a resolution of 300 DPI and in .pdf format. Submissions made outside of the sizing guidelines below will be pulled from publishing.

Full Page: 10″ x 10″

Half Page horizontal: 10” x 5”

Half Page vertical: 5” x 10”

Quarter Page square: 5” x 5”

Quarter Page strip: 10” x 2.14” OR 2.14” x 10”

Sixth Page horizontal: 5” x 3.33”

Sixth Page vertical: 2.416” x 6.66” 

Eighth Page horizontal: 5” x 2.5”

Eighth Page vertical: 2.416” x 5”


Digital Engagement at a Glance

  • 80,000 unique visitors a month
  • 130,000 average monthly pageviews
  • 500,000 average monthly ad impressions delivered
  • 2.16% CTR
  • Average time on site is 3m
  • Average pages per visit is 2.15
  • 22,000 social media followers

Leaderboard & Medium Rectangle package – $75/week
Mid Content static banner – $500/month
Newsletter advertisement – $50/newsletter
Dedicated Eblast – $150/eblast
Social Media promotion – Contact for specific information

Submission Specifications

Digital advertisement files should be submitted with a resolution of 300 DPI and in a .jpeg format. Advertiser should include a link for clickthrough.

Leaderboard & Medium Rectangle package: (770 x 90 px) & (345 x 255 px)

Static Banner – Mid-content: 770 x 264 px

Dedicated Eblast – 2500 x 5000 px + service or offering text copy

Newsletter Advertisement: 770 x 90 px

Contact info@qcnerve.com for information on sponsored content articles

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button