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Moxie Mercantile Owner Opens Sister Store in Plaza Midwood

Moxie Mercantile founder Michelle Castelloe and Betty Ziegler
Michelle Castelloe (left) and Betty Ziegler Mims (Photo courtesy of Betty by Moxie Mercantile)

Hot off the heels of opening her third store in Matthews in May, Moxie Mercantile founder Michelle Castelloe will soon welcome shoppers to Betty – a new apparel and accessories store just a block away from Moxie in Plaza Midwood.

Betty opens Wednesday, Oct. 13 at 1219 Thomas Ave. in the former City Supply Co. space. The shop will focus on women’s and children’s clothing, toys and gifts. It was inspired by and named after Betty Ziegler Mims, the former owner of Bride’s House of Originals, which was homed in Moxie’s Commonwealth Avenue location before she sold the building to Castelloe.

“I’m really excited to share Betty with Charlotte,” Castelloe said in a press release announcing the new store back in August. “A personal hero in my book, Betty was a retail leader in the city and someone I truly admire, the pure definition of moxie. It only makes sense to honor her by naming the new store after her; the logo for Betty is actually a version of Betty’s own signature.”

Castelloe opened the first Moxie Mercantile in 2015 after 20-plus years of corporate life, including working as a brand director for Anthropologie. The vintage and modern community-centric shop has since expanded to locations in Davidson and Matthews, along with the new sister store, Betty.

Moxie Mercantile on Commonwealth Avenue in Plaza Midwood.
Moxie Mercantile on Commonwealth Avenue in Plaza Midwood. (Photo by Bluesky Artists)

The new retail shop will span more than 2,500 square feet and include a patio area for a café-style setting and a kid-friendly chalkboard wall. It will showcase local vendors like Peterson Made, CB Studio and Twenty Two West, continuing with Moxie’s focus on female and women-owned companies and eco-friendly and sustainable apparel.

Betty’s hours will be 11 a.m. to 6 p.m. Tuesday through Friday, 10 a.m. to 6 p.m. on Saturdays and noon to 4 p.m. on Sundays.

In celebration of the grand opening, two female-owned Brooklyn, New York-based brands will have products at the store on Oct. 22.

Ophelia & Indigo, a fashion company with a mission to create ethically sourced and made vintage clothing for women and children; and Osay The Label, an ethical, artisan-based company cultivating luxury goods that are both sustainable and attainable by preserving the craftsmanship of master artisans, while celebrating the art of Mediterranean living.


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