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NoDa Brewing Series Fights Breast Cancer

‘Tis the season for donating and drinking. Why not do both at the same time?

As part of the weekly series, You Drink, We Donate, hosted by NoDa Brewing Co., this new iteration will feature a partnership with the local nonprofit, Carolina Breast Friends.

For every beer sold in NoDa Brewing’s taproom on Dec. 10, $1 is donated to Carolina Breast Friends. (Photo courtesy of NoDa Brewing Co.)

On Monday, Dec. 10 from 4 to 9 p.m., for every beer purchased in its taproom in the North Davidson neighborhood, the brewery will donate $1 to the organization.

It’s another way that the community’s businesses and entities come together to support one another, creating bridges between different industries.

This is the first time that Carolina Breast Friends has been the focus of the You Drink, We Donate iteration, and both the brewery and the nonprofit are excited about the partnership.

“We know them, respect them, love what they do, and wanted to partner and support them in any way that we could,” said Ivey Amburgey, the marketing director of NoDa Brewing Co.

Not only are events like these a way for those who want to feel involved in charity in some way be able to participate in a simple and enjoyable way, but it helps nonprofits like Carolina Breast Friends expand its reach in the community.

Pam Young, the director of marketing and communications for Carolina Breast Friends, sees the value in events like You Drink, We Donate.

“That kind of partnership between nonprofit and businesses, those ‘give-back’ partnerships are really something that we value a lot here, because it helps to raise awareness throughout the community,” Young said. “More so than we can just ourselves, and then I think it’s nice that it gives different businesses and organizations in the community the opportunity to do something to help women and men who are going through the breast cancer journey.”

This year, Carolina Breast Friends celebrated not only its 15th anniversary, but also a growth that it hadn’t seen in years past. The growth includes an increase in breast cancer survivors that it has supported in the past 12 months and an increase in the amount of programs that it provided, such as one-on-one mentorships, scrapbooking classes, support groups, yoga sessions and more.

Two breast cancer survivors sharing support and encouragement at Carolina Breast Friends’ Pink House. (Courtesy of Carolina Breast Friends)

Both Carolina Breast Friends and NoDa Brewing Co. are Charlotte native organizations that value the community that has supported their endeavors. The connections made with events such as You Drink, We Donate and NoDa offering its taproom for fundraising events for free are important for many businesses and organizations.

“We feel like Charlotte, they’re the reason that we exist, that we have been able to grow every year,” Amburgey said. “For us, it’s been this obvious way to connect to our community even further even more.”

You Drink, We Donate

Dec. 10; 4-9 p.m.; NoDa Brewing Co. 2921 N. Tryon St.; carolinabreastfriends.org, nodabrewing.com.

 

 

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