Queen City Nerve Product & Demographic Survey

Queen City Nerve Product & Demographic Survey

Thanks for taking the time to help us out today!

The Nerve is a product that we produce for you and all Charlotte and Mecklenburg County communities. We created this rather involved survey as a way to touch base with our readers on their experience with Queen City Nerve in its digital and physical forms. Answering these questions to the best of your ability helps us provide the most beneficial product to you and our community.

We want to ensure that we continue to serve our community, and our most dedicated readers, so we have crafted this product and demographic survey. Your answers will help shape future reporting from our outlet and allow us to have a better understanding of the Charlotte residents that we serve.

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How would you feel if the Nerve no longer existed?

• Very disappointed
• Somewhat disappointed
• Not disappointed

What type of people do you think would most benefit from reading the Nerve?

What is the main benefit you receive from the Nerve?

How can we improve the Nerve and its digital or physical assets for you?

How likely are you to recommend the Nerve to a friend?

Selected Value: 5

0 = Not likely; 10 = Very likely

What is the primary reason for the score you gave the Nerve?

How can we improve the Nerve for you?

How do you usually access the Nerve?

• Smartphone
• Desktop computer
• Email newsletter
• Social media
• In print
• Google Chrome
• Microsoft Edge
• Safari Browser

Check all that apply

How often do you usually use the Nerve?

• Multiple times a day
• Daily
• Several times a week
• Once a week
• A few times a month
• Once a month
• Less than once a month

How would you describe the Nerve in just a few words?

How does the Nerve compare to other media in the area?

What do you find most frustrating about the Nerve?

Overall, how easy do you find it to access and use the Nerve’s digital and physical properties?

Why do you tend to use the Nerve?

If you could change one thing about the Nerve what would it be and why?

What features of the Nerve could you not live without?

Which features of the Nerve could you live without?

Anything else you care to share or get off your chest?

What age range do you fall into?

• 0-15 years old
• 16-30 years old
• 31-45 years old
• 46+ years old

Which gender do you identify with?

• Male
• Female
• Gender variant/non-binary
• Transgender female
• Transgender male
• Prefer not to say

What is your ethnic background?

• American Indian or Alaskan Native
• Asian
• Black and/or African-American
• Native Hawaiian or other Pacific Islander
• Hispanic or Latin American
• White
• Prefer not to say

Where in the Charlotte area are you located?

• North Charlotte
• East Charlotte
• West Charlotte
• South Charlotte
• Central Charlotte
• Fringe Mecklenburg town
• Outside of Mecklenburg County

What is your level of education?

• Some high school
• High school
• Bachelor's degree
• Master's degree
• Ph.D or higher
• Trade school
• Prefer not say

Are you married?

• Yes
• No
• Kinda
• Prefer not to say

What is your annual household income?

• Less than $25,000
• $25,000 - $50,000
• $50,000 - $100,000
• $100,000 - $200,000
• More than $200,000
• Prefer not to say

What is your current employment status?

• Employed full-time
• Employed part-time
• Seeking opportunities
• Retired
• Prefer not to say

What are your most common means of transportation?

• Car only
• Biking only
• Public transit only
• Car mainly, biking somewhat
• Biking mainly, car somewhat
• Car mainly, public transit somewhat
• Public transit mainly, car somewhat
• Ride share

Are you registered to vote in Mecklenburg County?

• Yes, I am registered to vote
• No, I am not registered to vote
• I am registered to vote in a different county

What is your political affiliation?

• Very liberal
• Slightly liberal
• Slightly conservative
• Very conservative
• Prefer not to say

How many children do you have?

• None
• 1
• 2-4
• A lot
• Prefer not to say

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